As a small business owner, you’ve poured your time, energy and finances into building and growing your enterprise. From the initial idea to the day-to-day operations, you’ve been involved and leading the charge. What you have created and built is something to be proud of and protect! But have you considered what happens when you’re…
This episode of ProfitSense, hosted by Bill McDermott, explores crucial elements for business success, featuring insights from Katie Taylor of K.B. Taylor Marketing, Bruce Burkholder from Robins, Eskew, Smith & Jordan CPAs, and Peter Faser with The Profitability Coach. The session delves into marketing strategies for small to medium-sized businesses, emphasizing the importance of comprehensive plans…
In this episode of ProfitSense, host Bill McDermott talks with three distinguished guests—Paul Zanardo, Beau Billington, and Mitesh Patel—about the strategies behind marketing, the value of fractional executives, and the essentials of business exits. Paul Zanardo, Zanardo Dezignz, discusses misconceptions in marketing and the importance of organic growth over paid ads. Beau Billington, The Free Agent,…
Imagine you’re the proud owner of a thriving architectural business. Let’s call it “Elevate Design Studio”. You’ve spent years building it up from scratch—late nights, early mornings, and more coffee than any human should consume. Now, as you’re starting to think about the next chapter, you realize there’s more to this story than just putting…
This episode of ProfitSense with host Bill McDermott features three distinguished entrepreneurs who share their expertise in navigating various complexities of managing a business. Desiree Caldwell from Elite HR Logistics discusses modern HR challenges, employee engagement, and the role of technology in streamlining HR processes. Jason Etheridge, Logic Speak, reveals key moments from his 20-year journey in…
Every business owner dreams of that sunny retirement, sipping drinks on a beach, free from the daily grind. Yet, many of us are so caught up in the hustle that we forget to plan for the big “what’s next?”—exiting our business. So, what is exit planning anyway? Is it just another buzzword, or is there…
Profitability coaching is a specialized form of coaching that focuses on enhancing a company’s financial performance. But what does this look like in practice? It is a 3-step process, and your profitability coach is there with you every step of the way! The Profitability Coaching Process Step 1: Comprehensive Financial Assessment The journey begins with…
In this episode of ProfitSense, Bill McDermott, The Profitability Coach, welcomes guests Marika Ponton from The Profitability Coach, Rachel Donnelly, founder of AfterLight, and Gary Massey of Massey and Company CPA. They discuss various challenges and solutions for improving business profitability, the intricacies of estate management, and the unique offerings of their respective services. The episode…
It’s important for business owners to understand the differences between a business coach and a profitability coach to make informed decisions about which type of coaching can best meet their specific needs and goals. Although both types of coaches aim to enhance a business’s success, they focus on different aspects and employ distinct methodologies. Here…
Every business owner wants to increase cash flow and profitability. But many don’t know where to start or what to do, leaving them confused and frustrated. Every business owner deserves to have a business with a strong financial future. Simply stated, profitability is how efficiently a company makes a profit. A high gross or net…
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