About The Profitability Coach™

You Know Things Can Get Better. You’re Just Not Sure How.

You’ve poured yourself into growing your business. Countless hours and hard work have brought you to a place where you’ve hit a wall. It can be difficult to know what you need and who can help.

I hear you. I’ve worked with hundreds of business owners just like you. They are good people with their hearts in the right place. What they don’t have is the perspective to see the blind spots in their business. Knowing which levers to pull and when to pull them can lead to a thriving and profitable business.

I love to help business owners have the business they want by becoming better financial managers. Let’s have a conversation.

Here’s to financial clarity in your business,


Meet Bill McDermott: The Profitability Coach™


I would highly recommend Bill McDermott for any financial solution. He is a highly skilled consultant that was able to help our medical practice obtain a rather large loan ($700k) in order to refinance debt and equipment and also provide working capital. He made the process effortless and was a pleasure to work with. His many years of experience in banking made dealing with the rigors of an SBA loan rather easy. We certainly recommend him without hesitation and look forward to working with him on an ongoing basis.
Dr. Jason Morris, DPM
Physician/Partner – Primera Health Group
Bill is an expert in all aspects of commercial finance. In addition, he is a level headed out-of-the box thinker. Bill is also a skilled implementer of the E.O.S management system. We have engaged him to facilitate E.O.S and have already benefited from his experience. We look forward to the positive change that he will usher into our leadership team. Bill has been and remains to be a valuable member of our company’s community.
Ken Maldren
CEO, PermaTherm
Bill helped my business tremendously! Before, I felt so overwhelmed and disorganized, and the direction the business was headed is still scary to think about. We’ve worked together for almost two years now. His consistent focused and caring services were the perfect medicine for the pain my business (and I) was experiencing. I highly recommend Bill McDermott and his team!!
Dr. Brooke Jones
Licensed Psychologist

Get to Know Bill

Bill McDermott graduated from Wake Forest University and launched a career in banking that spanned 32 years. He first started out as the “repo man” as part of Wachovia Bank’s management training program before locating to Atlanta to work for Peachtree Bank, which later became SunTrust. There, he distinguished himself as a great producer of loans and deposits for the bank, climbing the ranks to ultimately become a Group Vice President in the Commercial Banking division. In 2001, Bill’s group won the SunTrust Cup for being the highest performing commercial banking group in the company.

Over the next 8 years, Bill worked in community banking, becoming a top producer for IronStone Bank and later helping to double Embassy National Bank’s initial capital in loan production within 15 months. However, in early 2009 as the Great Recession was rapidly altering the economy, Bill’s position as Chief Commercial Lender was eliminated.

As Bill searched for what was “next”, he realized that he had a desire to share the treasure trove of knowledge of banking and financial acumen he had built. Bill combined his sales success from his banking/insurance experience with his deep financial/analytical skills and launched McDermott Financial Solutions in April 2009. His purpose quickly became “making business owners better financial managers”. Over the past 14 years, he has served over 200 clients by delivering results-oriented insights, helping to take them from financial confusion to financial clarity.

Bill currently sits on the board of directors for Pinnacle Bank. He also hosts a monthly podcast, ProfitSense, which features stories of successful business owners and the professionals that advise them. When Bill is not working, you can find him on the golf course, gardening, spending time with his family, and leading a small group at his local church.