In this episode of ProfitSense, host Bill McDermott talks with three distinguished guests—Paul Zanardo, Beau Billington, and Mitesh Patel—about the strategies behind marketing, the value of fractional executives, and the essentials of business exits. Paul Zanardo, Zanardo Dezignz, discusses misconceptions in marketing and the importance of organic growth over paid ads. Beau Billington, The Free Agent, elaborates on the role and benefits of fractional executives in business. Mitesh Patel, Blue Sky Law, covers critical facets of preparing for a business exit, such as legal audits and maximizing company value.
Bill McDermott concludes the show with an insightful comparison between financial planners and business exit planners, emphasizing the significance of both for entrepreneurs.
ProfitSense with Bill McDermott is sponsored and presented by Bill McDermott, The Profitability Coach, and the show is produced by John Ray and the North Fulton affiliate of Business RadioX® in Alpharetta.
