The Sales Rule Everyone Should Follow
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The Sales Rule Everyone Should Follow

When someone mentions they are a salesperson, mental images often come to mind of the used car salesperson that asks, “What do I need to do to get you in this car today?” People hate to be sold. But, when people are ready to buy they appreciate the help. There’s a subtle mindset shift (sell…

ProfitSense with Bill McDermott, Episode 47: Jonathan Strack and Eric Cooley, Strack, Inc. & Chris Smith, CB Smith & Associates
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ProfitSense with Bill McDermott, Episode 47: Jonathan Strack and Eric Cooley, Strack, Inc. & Chris Smith, CB Smith & Associates

On this edition of ProfitSense with Bill McDermott, Jonathan Strack and Eric Cooley from Strack, Inc., and Chris Smith, CB Smith & Associates, joined us for a discussion on building their respective businesses and adapting to the digital age. Jonathan and Eric talked about cultivating a company culture, getting outside their comfort zone to recruit talent and…

Liquidity Traps to Avoid
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Liquidity Traps to Avoid

“Gazintas”? What is that? “Gazinta” is what I call a “goes into” and your balance sheet is full of them. Your balance sheet is dynamic, not static, and a “gazinta” indicates a change in your balance sheet and the reason. Cash going down “goes into” receivables going up or purchasing equipment for cash or funding…

ProfitSense Episode 46: Dr. Laronta Rush, Healthy Minds Psychology Assoc.; Dr. Brooke Jones, Fresh Start for the Mind; Dr. Brianna Gaynor, Peace of Mind Psychological Services; and Kristen Fraser, LPC, Canton Counseling 
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ProfitSense Episode 46: Dr. Laronta Rush, Healthy Minds Psychology Assoc.; Dr. Brooke Jones, Fresh Start for the Mind; Dr. Brianna Gaynor, Peace of Mind Psychological Services; and Kristen Fraser, LPC, Canton Counseling 

On this edition of ProfitSense with Bill McDermott, four independent mental health professionals joined host Bill McDermott. Dr. Laronta Rush, Dr. Brooke Jones, Dr. Brianna Gaynor and Kristen Fraser, LPC discussed their friendship and how they came together, supporting each other as business owners and mental health professionals, how they navigated changes during the pandemic, a major…

ProfitSense Episode 45: Vivian Dempsey, Wilson Lewis & Scott Williford, vLink Solutions
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ProfitSense Episode 45: Vivian Dempsey, Wilson Lewis & Scott Williford, vLink Solutions

On this episode of ProfitSense, host Bill McDermott welcomed Vivian Dempsey, Partner at Wilson Lewis, and Scott Williford, CEO of vLink Solutions. Vivian talked about Georgia’s personal income tax rebate, the advantages and disadvantages of an S Corp, the IRS tax inflation adjustments for the tax year 2023, and much more. Scott discussed his experience in…

Is Your Business Suffocating?
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Is Your Business Suffocating?

Cash is to a business what oxygen is to a person. A business can’t “breathe” without it. 80% of businesses fail within the first 5 years in business and the number one reason is a lack of cash (capital). But the lack of capital is not the cause. Many businesses need sufficient cash to figure…

Have You Outgrown Your Management?
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Have You Outgrown Your Management?

Every business owner wants to build their company with big profits and good cash flow. But when it comes to how, many owners don’t know where to start or what to do leaving them confused, frustrated, and sometimes overwhelmed. There are only so many hours in the day. Every CEO/business owner deserves a growing business that…

ProfitSense Episode 44: Beth Miller, Executive Velocity & Eric Handler, Handler
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ProfitSense Episode 44: Beth Miller, Executive Velocity & Eric Handler, Handler

On this episode of ProfitSense, host Bill McDermott welcomed Beth Miller, President and Founder of Executive Velocity, and Eric Handler, CEO of Handler. Beth discussed how Executive Velocity develops leaders, the challenges of succession planning, coaching as a care leadership skill, and much more. Eric talked about Handler’s uniqueness in the market, its values and purpose, its…

Celebrating 14 Years: A Message From The Profitability Coach

Celebrating 14 Years: A Message From The Profitability Coach

This month, The Profitability Coach celebrates our 14th anniversary. Started in 2009, we went from helping business owners negotiate bank loans at the height of the Great Recession to helping them interpret their financial statements, taking them from financial confusion to financial clarity, and grow into the company of their dreams.  Every business owner has…

Has Your Revenue Growth Stalled?
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Has Your Revenue Growth Stalled?

Every CEO/business owner wants to maximize cash and profitability to maximize shareholder value. However, many don’t know where to start or what to do, which leads to confusion and frustration. It takes a guide with a plan to identify the hurdles getting in the way.  Doug Tatum’s book, “No Man’s Land”, chronicles where mid-size companies…

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