The Liquidity Rule Every Business Owner Should Know
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The Liquidity Rule Every Business Owner Should Know

Every business owner understands that cash/liquidity is critical to running our business. But, knowing how much cash is needed leaves many business owners confused, frustrated, and sometimes losing sleep. It takes a guide to help us know how much cash is needed. Often, we hire an accountant or controller to keep track of cash. Some…

Liquidity Traps to Avoid
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Liquidity Traps to Avoid

“Gazintas”? What is that? “Gazinta” is what I call a “goes into” and your balance sheet is full of them. Your balance sheet is dynamic, not static, and a “gazinta” indicates a change in your balance sheet and the reason. Cash going down “goes into” receivables going up or purchasing equipment for cash or funding…

ProfitSense Episode 46: Dr. Laronta Rush, Healthy Minds Psychology Assoc.; Dr. Brooke Jones, Fresh Start for the Mind; Dr. Brianna Gaynor, Peace of Mind Psychological Services; and Kristen Fraser, LPC, Canton Counseling 
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ProfitSense Episode 46: Dr. Laronta Rush, Healthy Minds Psychology Assoc.; Dr. Brooke Jones, Fresh Start for the Mind; Dr. Brianna Gaynor, Peace of Mind Psychological Services; and Kristen Fraser, LPC, Canton Counseling 

On this edition of ProfitSense with Bill McDermott, four independent mental health professionals joined host Bill McDermott. Dr. Laronta Rush, Dr. Brooke Jones, Dr. Brianna Gaynor and Kristen Fraser, LPC discussed their friendship and how they came together, supporting each other as business owners and mental health professionals, how they navigated changes during the pandemic, a major…

Profitability = Viability
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Profitability = Viability

Every business owner wants to increase profitability. But many CEOs/business owners don’t know where to start or what to do. Business financial literacy classes are something that many of us didn’t take in school and there’s limited to no on-the-job training to help you get there. Every business owner deserves to have a business with a…

Are You Accidentally Making These Common Financial Mistakes?
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Are You Accidentally Making These Common Financial Mistakes?

Every business owner wants to maximize cash flow and profitability. But I’ve found that while business owners are excellent at their craft, they often struggle to understand and manage the financial side of their business. They don’t know where to start or what to do. This leads to making common mistakes that when left unchecked,…

Is Your Business Losing Momentum?
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Is Your Business Losing Momentum?

Every business owner has a big dream for their business and wants to make it happen. But if your marketing is inconsistent, or you’re not prospecting for new business and suddenly a few loyal customers leave, you may be losing momentum. This loss of momentum can be confusing and frightening because you don’t know where to…

ProfitSense Episode 45: Vivian Dempsey, Wilson Lewis & Scott Williford, vLink Solutions
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ProfitSense Episode 45: Vivian Dempsey, Wilson Lewis & Scott Williford, vLink Solutions

On this episode of ProfitSense, host Bill McDermott welcomed Vivian Dempsey, Partner at Wilson Lewis, and Scott Williford, CEO of vLink Solutions. Vivian talked about Georgia’s personal income tax rebate, the advantages and disadvantages of an S Corp, the IRS tax inflation adjustments for the tax year 2023, and much more. Scott discussed his experience in…

Is Your Business Suffocating?
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Is Your Business Suffocating?

Cash is to a business what oxygen is to a person. A business can’t “breathe” without it. 80% of businesses fail within the first 5 years in business and the number one reason is a lack of cash (capital). But the lack of capital is not the cause. Many businesses need sufficient cash to figure…

Is Your Business Scalable?
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Is Your Business Scalable?

Every business owner wants to maximize profitability and cash flow. But, many owners don’t know where to start or what to do. Confusion sets in. Which levers do we pull to improve profitability and cash flow? The uncertainty leaves many confused, frustrated, and sometimes paralyzed. It shouldn’t be so hard to manage a business. Many…

Have You Outgrown Your Management?
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Have You Outgrown Your Management?

Every business owner wants to build their company with big profits and good cash flow. But when it comes to how, many owners don’t know where to start or what to do leaving them confused, frustrated, and sometimes overwhelmed. There are only so many hours in the day. Every CEO/business owner deserves a growing business that…

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